Narrative Economics: How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
Stories people tell―about financial confidence or panic, housing booms, or Bitcoin―can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril―and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior―what he calls “narrative economics”―may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events.