Why Adopt This Text?
this textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan—a game plan, if you will—that can lead to sustainable competitive advantage for any type of business. The association to advance collegiate Schools of Business (aacSB) increasingly advocates a more skills-oriented, practical approach in business books, which the David text provides, rather than a theory-based approach. this textbook meets all aacSB-international guidelines for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and universities around the world. We believe you will find this edition to be the best textbook available for communicating both the excitement and value of strategic management. concise and exceptionally well organized, this text is now published in english, chinese, Spanish, thai, german, Japanese, Farsi, indonesian, indian, and arabic. a version in russian is being negotiated. not only universities, but also hundreds of companies, organizations, and governmental bodies use this text as a management guide.
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