If you have picked up this book, it is either because you want to understand rheology or because you want to know what rheology is. To respond to the latter possibility, rheology is the study of deformation and flow. To be more precise, it is typically the study of the flow of complex fluids such as polymers, pastes, suspensions, and foods. Simpler fluids, such as water and air, have their own well-defined field, called fluid mechanics. I am most interested in addressing those of you who have picked up this volume for the first reason—you would like to understand rheology. It would seem that learning about rheology is straightforward since there are many books that address the subject [61, 162, 26, 238]. In my experience with studying rheology, I find that most books assume an understanding of either mathematics or fluid mechanics that is greater than that which I possessed when I entered the field. In teaching the subject, I also have found that most of my students arrive in my class without these prerequisite skills.
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