Human Resource Management
Human Resource Management, 15th edition, provides students in human resource management courses and practicing managers with a full and practical introduc- tion to modern human resource management concepts and techniques in a highly readable form. With employers increasingly shifting HR tasks to managers and employees, I feel even more strongly than I did when I wrote the first edition that all managers—not just HR managers—need a strong foundation in human resource management concepts and techniques to do their jobs. You will there- fore find an emphasis here on practical material you need to perform your day- to-day management responsibilities, even if you never spend one day as a human resource manager.
Things are changing fast in human resource management, and as this book makes clear we are today on the cusp of what is really the New Human Resource Management. For example, Accenture estimates that social media tools like LinkedIn will soon produce up to 80% of new recruits. Cloud computing and intuitive user interfaces let managers monitor goal attainment and give real-time performance feedback continuously and interactively, rather than once or twice per year. Mobile applications enable HR capabilities ranging from employee location monitoring to checking digital identities at time clocks. Websites like Knack and True Office help employers add gaming features to training, per- formance appraisal, and recruiting. Data mining and talent analytics revolu- tionized how employers such as Google and Xerox identify competencies and recruit and select job candidates.
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